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Marketing Strategy of the Selected International Company
Sklenářová, Petra ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
The diploma thesis deals with the marketing strategy of an international company. The theoretical part presents the characteristics of marketing and selected analyzes. The practical part analyzes the international company WABCO Holding Inc. and includes macro-environment and micro-environment analyzes and research. Finally, proposals compiled using the data obtained from analyzes and research are presented, representing measures to improve the company's marketing strategy.
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Marketing Strategy of the Selected International Company
Sklenářová, Petra ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
The diploma thesis deals with the marketing strategy of an international company. The theoretical part presents the characteristics of marketing and selected analyzes. The practical part analyzes the international company WABCO Holding Inc. and includes macro-environment and micro-environment analyzes and research. Finally, proposals compiled using the data obtained from analyzes and research are presented, representing measures to improve the company's marketing strategy.
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Service quality monitoring in libraries (focused on university libraries)
Kopecká, Miroslava ; Drobíková, Barbora (advisor) ; Stöcklová, Anna (referee)
This master thesis deals with service quality monitoring in libraries and it focuses especially on the situation in university libraries. There are foreign tools described in this thesis, namely the American LibQUAL+® which uses user satisfaction surveys, and German Bibliothekxindex which compares libraries according to recieved statistical data. From the Czech environment there is an initiative of the National Library of the Czech Republic described, "Benchmarking of Libraries", which is based on the German Bibliotheksindex but it is not applicable in university libraries. The thesis includes a self made suggestion on how to monitor service quality according to both of the foreign tools which was also applied to a selected university library. The results of this research indicate that these foreign tools are applicable in the Czech Republic and that the selected university library provides services which its users are overall very satisfied with.
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Customer satisfaction with car dealer's services
NASKE, Lukáš
The theme of this work is: Customer satisfaction with car dealer´s services. As a seller, I chose Porsche Ceske Budejovice. This research should find the strengths and weaknesses of the seller and help him raise the level of service it provides to its present and future customers. The research is divided into exploration services sales and after-sales services. In the practical part is description of the procedure, which I proceeded to collect the data and then publish extensively and analyze the results. Further data will evaluate and recommend vendor in how services could be improved. I bring also my suggestions on how to improve service problem and calculate the cost of these changes.
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Optimalization of Employee Benefits in Company
Novotná, Iveta ; Stříteský, Marek (advisor) ; Bijlsma, Edita (referee)
The aim of this thesis is a comprehensive evaluation and optimization of employee benefits in a particular company. The theoretical part defines basic concepts related to the topic of work: definitions and classifications of benefits, incentive theory and tax solutions for frequently provided benefits in the Czech Republic. The practical part analyzes the present system of employee benefits, a tax analysis and a questionnaire survey of satisfaction with benefits are conducted. The findings are used to designed possible changes in employee benefits at the company in terms of both tax optimization, and in terms of employee satisfaction
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